Agent M is the independent third-party tool for mobile ad campaign tracking and analysis.

Mobile advertising is the fastest growing advertising segment on the planet, and one of the most powerful ways to connect with your customers. As a brand marketer, agency account director, or media trafficker, you know this — and you’re using it to speak to your target audiences.

But for your mobile advertising campaigns to be truly effective, you need to know exactly how well they’re performing. Not just at the top level, but with deeper insight. You need powerful metrics to follow each publisher and creative for everything from the first click through the final action.

Problems	Solutions
Overly complex Vast amounts of data are presented to you in a format that suits the system that created it, not a format that suits you.	Simple Agent M delivers with simplicity, brevity, and clarity. It does so with forward thinking design, and with the information it presents.
Biased information Your publisher provides you with tools to access their data. But how do you know the tools (and data) are accurate and unbiased?	Impartial Agent M is your mobile auditor. Compare our data to your publishers’ data, and find out what’s really happening.
Timeliness & Lack of Insight Publishers and other metrics applications allow you to see what’s happening: at the end of the month. How can they help you choose effective actions to improve performance at the end of the month?	Actionable Agent M guides you toward informed decisions on a daily basis, using clear visual flags and cues. We find the needle in your data haystack to increase your ROI.

Problems

Solutions

Overly complex

Vast amounts of data are presented to you in a format that suits the system that created it, not a format that suits you.

Simple

Agent M delivers with simplicity, brevity, and clarity. It does so with forward thinking design, and with the information it presents.

Biased information

Your publisher provides you with tools to access their data. But how do you know the tools (and data) are accurate and unbiased?

Impartial

Agent M is your mobile auditor. Compare our data to your publishers’ data, and find out what’s really happening.

Timeliness & Lack of Insight

Publishers and other metrics applications allow you to see what’s happening: at the end of the month. How can they help you choose effective actions to improve performance at the end of the month?

Actionable

Agent M guides you toward informed decisions on a daily basis, using clear visual flags and cues. We find the needle in your data haystack to increase your ROI.

Agent M will transform the way you use mobile advertising and the level of control you have over your current and future campaigns.

Over multiple campaigns, powerful comparative data is built and made available to you, highlighting the subtlest differences in performance and enabling you to get maximum performance for your mobile advertising spend.